• DSGN BY D. business card designed by C.J. Yeh, founder and ECD at Cynda Media Lab.

    We Are Not in the Loop

    Cynda Media

    The D. in DSGN BY D. stands for designers. Not a founder's initial. Not a family name. The name describes who makes the work and who the work is for....

    We Are Not in the Loop

    Cynda Media

    The D. in DSGN BY D. stands for designers. Not a founder's initial. Not a family name. The name describes who makes the work and who the work is for....

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DSGN BY D. is a New York design collective that writes about typography and design education and makes objects built entirely from type. No illustration. No borrowed imagery. We do it because we want to.

It was founded by C.J. Yeh and Christie Shin, both tenured professors at the Fashion Institute of Technology. The D. stands for designers. Not brands, not committees, not category strategy. Designers. The platform is built to hold more of us than it currently does.